The Challenge
L'Oreal Paris wanted to launch their new summer skincare line with a bang. The goal was to reach a younger demographic (Gen Z) on Instagram and TikTok while maintaining the brand's premium positioning.
Our Strategy
We curated a diverse mix of 150+ micro and macro influencers who embody confidence and natural beauty. The "Summer Glow" challenge was created to encourage user-generated content.
The Results
The campaign exceeded all benchmarks, generating over 5 million impressions and a 12% engagement rate, significantly higher than the industry average.